Pay Per Program

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Pay Per Click Can Make you BIG $$$

Finding out which are the best “Pay Per Click” keywords are the ones that have a higher likelihood for being used by would be buyers is tricky, it will literally vary from one website to the next, the market you are in, the ability of your website to convert visitors to clients (called conversion) all play a part in how well a keyword will work.

A good rule of thumb, in my opinion though is the price Pay Per Click Companies like Google will charge you per click for a given keyword or key phrase.

Now this is not a result of companies like Google, Yahoo and MSN being greedy. No not at all, the way this works is that the price paid for a keyword is determined in a similar fashion to bidding at an auction.

If two or more people are after the same item at an auction, between them they will raise the price higher and higher until only one person remains. Bidding on keywords is very similar, though as usual, a little more complicated (this will be the topic of a later post, maybe two posts).

The more someone is willing to bid for a keyword, the more likely that their ad will be displayed the one number one position when their keyword is searched for by a prospect.

Of course market forces have determined over time what particular keywords and key phrases are worth, and a good Pay Per Click Company, will only charge you enough to have your keyword sit at the number one position regardless of your bid.

Now when you think about this, which keywords do you think will be the ones in any market, that will be the most popular, the most sought after and as a result the most expensive? Correct, you guessed it, the keyword that usually leads to sales. The most profitable keyword, what I call “Money Keywords”.

Now to check on the going price for a given keyword in your market, I find one of the most useful tools that I use is the Google Keywords Tool.

This valuable piece of pay per click software is 100% free to use and will provide a plethora of useful information for you. It shows the estimated cost of a click for each keyword, the average searches per month, the month with the highest number of searches for a given keyword and though a little daunting to begin with will, it will become a valuable part of your keyword research toolkit and help you to choose your keywords in a much smarter way than the average marketer will.

To find the Keywords tool, go to Google and simple search for “Keyword Tool”, at number one position will be the link to this great piece of Pay Per Click Software. There is nothing to download, the keyword tool runs in your web browser.

Next time, we will talk about “Long Tailed Keywords”, these special keywords are usually four or more words in length, and although they are often the least searched for, though they often boast big dividends whether you are using SEO tactics on your website (which you are of course, right!) or running a Pay Per Click ad campaign.

Till next time, good marketing.

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Following on from my last post about a Pay Per Click Companies, this time I want to talk a little about keywords.

If Pay Per Click Program ads dominate the internet, then keywords (and key phrases) are the juice that fuels them.

For those of you who are new to “pay per click”, keywords are the triggers that will tell a Pay Per Click Company (like Google) to display your ad to a prospect based on what they are looking for.

For instance, I may be selling “Home Loans” and decide to use a Google Adwords campaign (Adwords is what Google calls its Pay Per Click Program) to help me find would be clients online.

To find people who need what I am offering (in this case Home Mortgages) I would like my ad to appear whenever someone types the word “mortgages” into the Google search. So my keyword for this particular ad campaign is “Mortgage”.

Now you are not restricted to only one keyword or key phrase for each ad you have. You can have literally thousands of key words and phrases in your keyword list that when typed in by a searcher will trigger your ads display.

Pay Per Click Secrets | Keywords Part I

For the example above I might have key phrases like, cheap home loan, best home loan, cheap mortgage interest, mortgage refinance. You get the idea.

Now when most people start doing “Pay Per Click” advertising, it is not uncommon for excitement to set in and have keyword lists as long as your arm. The idea being that the more often your ad is displayed, the more chance you have of making a sale.

In essence this is true, though it is not necessarily the most effective way to go about it. Why you ask? Good question I reply with.

You see not all keywords are created equally. Some keywords will cost more than others on a click by click basis, and some keywords will be more likely of being used by people who are looking to spend money, now that is important. As a person looking to market their goods or services on the internet, these people who are looking to spend their money are the ones we would like to target.

Next time we will explore this topic a bit further and start to look at ways you can use freely available Pay Per Click Software tools to help you fine tune your marketing assault.

Good Pay Per Click Marketing

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Pay Per Click Company Profile

Pay per click advertising dominates advertising online. To get started into Pay Per Click, a good way to maximise your ad dollar is to use a good Pay Per Click Company.

Why you would use a Pay Per Click Company is simple, you want to ensure you get things right. You can waste a lot of money and a lot of time learning the subtle nuances of conducting an effective pay per click campaign.

Using a company, a good pay per click company will make the whole process much simpler.

One thing many new advertisers do not realise about pay per click is that you do not pay for your ad to appear on a webpage. You only pay when someone is interested enough in your ad and your offer to click on your pay per click ad and be taken to your website to find out more.

Pay per click ads are driven by words and phrases called keywords. Keywords are the triggers that will make our Pay Per Click ads appear on a search engines webpage or other appropriate webpage to help drive traffic (ie. send customers) to our website.

Let’s use Google as an example of a Pay Per Click company. Google essentially invented pay per click as we know it and are the largest Pay Per Click company in the world. Google’s Pay Per Click Program is called Adwords, and the basic process works like this.

A person will be looking for information on their computer, they will go to their favourite search engine, in this case Google and type in the words they think will help them find the goods or services they are looking for. This search phrase is what you will come to think of as keywords.

Once the search is executed, Google’s search results will show a webpage listing the organic results for the search query entered as well as paid ads (Adwords), the pay per click ads people like you and I create for their business.

These organic results refer to the websites (listed in order of suitability) that Google thinks best answers the users query. These appear on the left hand side of the page. To the right of the organic results (and some times above the organic results) are the paid search ads. These are the pay per click ads that have been triggered by this users search query (their keywords) created to get targeted visitors to come to our website and hopefully spend some money.

In my next article on Pay Per Click we will continue to cover what a Pay Per Click Company can do for you regarding your next ad campaign and go more deeply in keywords, they are not all created equally.

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Pay Per Click

What is it? Pay Per Click refers to an internet advertising model where an

advertiser will pay to place an ad on a website (in most cases this website is a search engine like Yahoo, Google or Microsoft).

The advertiser usually picks a series of key words and or key phrases that relate to their advertising campaign that will trigger the display of their ad. Once the targeted keyword or phrase has been typed into a search engine by a visitor, the ad will be displayed to try to entice the visitor to Click.

These ads can also be displayed on a relevant content websites. On these sites the information (including keywords and key phrases) presented, is sympathetic to the advertisers choice of keywords.

The aim being to place relevant ads around information (ie. content), that will be of interest to the “would be” prospects that the advertiser is targeting.

Website publishers share in the fee paid by the advertiser for the right to display their ads on the publisher’s website. All this is (usually) handled automatically by the Pay Per Click provider.

These ads, once display can be clicked upon by a website visitor. The visitor will then be automatically directed/transferred to the advertiser’s website, to a location they (the advertiser) determines when setting up their ad.

When this click is recorded by the provider of the Pay Per Click service, the advertiser incurs a cost. The cost is determined (or bid upon) before hand and is dependent on the value of the keyword (or key phrase) which is directly governed by the competition in that particular market.

The cost per click (at the time of writing) can vary from $0.05 to as much $100.00 per click.

These Pay Per Click ads often appear in groups or lists. As a rule of thumb, the higher your ad appears relevant to your competition for a given keyword or key phrase, the more you will be required to pay for each individual click. This though is an over simplification. The “quality” of an ad (its Click Through Ratio) will also have a bearing on the cost per click (CPC).

Click through ratio refers to a percentage based on the number of times an ad is clicked upon relative to the number of times it has been displayed.

Although thousands of Pay Per Click providers operate, the big players are of course Google with theirs AdWords system, Yahoo! Has a similar product called Yahoo Search Marketing, and Microsoft have adCenter.

All three major providers operate using the bid-based model described above. With Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword or phrase.

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Welcome to PayPerProgram.net.

Over the last few years the pace of technological change has accelerated faster than anyone could have believed even a few short years ago. The speed with we we can all get on the internet now has reached the stage where High Definition Video can be easily streamed right to your desktop for only a few dollars.

The old days af consuming TV programming according to someone else’s agenda is fast drawing to a close. The monthly subscription fee for cable TV is going the way of the dinosaur and the new model of only paying for want you want is here.

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So if you have been looking for something special, let us know and we will see what we can do to help.

Have a great day.

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Theteam@PayPerProgram.net

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